We are glad you are joining Apex 2018 in Stockholm!

Apex 2018 in Stockholm is an all-day event designed for learning how to manage application performance in a complex, connected world. Learn from business and IT leaders, share your expertise and network with fellow Apica users.


Apex Workshop 2018

08.30 - 09.00   Registration & coffee
09.00 - 09.10   Welcome Address
                        Peter Tollgård, CEO, Apica
09.10 - 09.50   Apica LoadTest - What's new and hands-on demos
                        Johan Sandberg, ALT Product Owner Apica
09.50 - 10.00   Break
10.00 - 10:40   Integration: ServiceNow
                        Jan Östgren, Senior Pre Sales Engineer, Apica
10.40 - 10.50   Break
10.50 - 11.30   Performance analysis & optimization using Lighthouse
                        Troy Presley, ASM Product Manager, Apica
11.30 - 13.00   Lunch break

Apex Summit 2018

12:45 - 13:00   Registration 
13.00 - 13.10   Welcome Address 
                        Peter Tollgård, CEO, Apica
13.10 - 13.50   Apica Roadmap & Demo 
                        Troy Presley, ASM Product Manager, Apica
13.50 - 14.00   Break
14.00 - 14.30   Apica Synthetic & Automation Strategy
                         Sam Lee, Performance Monitoring & Autonomic IT Solutions architect, Morgan Stanley
14.30 - 15.00   Demo Bonanza - Showcase of Integrations & Special Checks
                        Troy Presley, ASM Product Manager, Apica
15.00 - 15.15   Break
15.15 - 15.45   Monitoring the Business Future
                        Ed Fletcher, Independent Digital Consultant, Avalon Digital Consulting Ltd.
15.45 - 16.15   Mentor interactive voting: Performance Checks & DevOps Ready Monitoring
                        Sven Hammar, CPO, Apica
16.15 - 16.55   Panel Discussion: How to become more proactive
                        Anders Iderström, Manager Engineering – Observability, Klarna
                                 Oscar Forsström, Nordic Technical Director, Staples Connect
                                 Ed Fletcher, Independent Digital Consultant, Avalon Digital Consulting Ltd.
                                 Troy Presley, ASM Product Manager, Apica
                                 Moderator: Sven Hammar, CPO, Apica
16.55 - 17.10   Closing Address
                        Sven Hammar, CPO, Apica
17.10               Drinks & canapés at Clarion Hotel Sign




Sam Lee
Performance Monitoring and Autonomic IT solutions architect at Morgan Stanley

Transformation lead for synthetics and autonomic ITSM in Wealth Management Morgan Stanley. It’s been my objective to remove the human dependency, automate repetitive tasks and elevate IT operations to be focused on resolving issues.


EdFletcherEd Fletcher
Independent Digital Consultant at Avalon Digital Consulting Ltd.

Ed has delivered and innovated consumer digital services for over ten years. During that time, he has worked at the interface between technical and commercial teams and is adept at building strong working relationships and bridging the digital divide.

Working as Head of Optimisation for Vodafone Group in 2012, Ed setup and then ran an internal digital agency delivering performance, analytics, search, and UX optimisation services to 21 markets worldwide. 

Since October 2017 Ed has been working as an independent digital consultant delivering IT Architecture and governance projects, and mentoring and facilitating agile teams. He is currently back at Vodafone to deliver an Omni-Channel Content Management Strategy for all markets. 

As a digital innovation leader, Ed continues to judge at the UK Search Awards. He also enjoys speaking at conferences on topics such as digital optimisation, agile working and Omni-Channel user experiences. Outside work, Ed practices T'ai Chi, enjoys philosophical discussion and is a keen cyclist.

OscarFOscar Forsström
Nordic Technical Director at Staples Connect



AndersIAnders Iderström
Manager Engineering - Observability at Klarna



peterPeter Tollgård
CEO at Apica

Peter Tollgård has more than 20 years of experience in software and services and growing successful sales, including heading up the US and UK business for Apica. Before joining Apica, Peter worked for one of Europe’s leading banks, managing the bank’s Messaging and Exchange systems team, centralizing the global IT environment.

sven-1Sven Hammar
Founder & CPO at Apica

Sven Hammar is co-founder and Chief Strategy Officer of Apica, a provider of technology for testing, monitoring, and optimizing the performance of cloud and mobile applications. Mr. Hammar has more than a decade of experience and expertise in web performance and web optimization, e-commerce, cloud services, IT entrepreneurship and the Internet. He is also a serial entrepreneur who has founded several successful IT companies over the years.

svartvittroyTroy Presley
ASM Product Manager at Apica

Troy Presley is a Product Manager at Apica with over 20 years of experience in building, running, and monitoring large-scale applications for all sizes of organization. Besides his role as Product Manager, Troy is constantly engaged with customers around the world to showcase custom monitoring solutions and presents regularly on behalf of Apica.

johan SJohan Sandberg
Product Owner at Apica

Johan has over 30 years of experience within IT business. He studied Computer Technologies and Micro Electronics at University and worked as IT Service Engineer, System Developer and with Application Performance in different companies and industries such as gaming and banking.


JanÖJan Östgren
Senior Pre Sales Engineer – Nordics/EMEA at Apica

Jan Östgren is a Specialist in Application Performance (Testing & Monitoring) and IT Operations. Good knowledge and hands-on with marketing leading tools like AppDynamics, Splunk, ServiceNow, Elastic Stack etcetera.


henrikCHenrik Caesar
Product Management at Apica

Henrik has extensive experience of IT and telecom/datacom infrastructure solutions and performance monitoring and testing. Currently working as a Product Manager for Apica Synthetic Monitoring. Experience from multiple assignments of performance testing and quality assurance for a variety of customers and participating in specifying, designing, developing, installing and operating Performance Monitoring solutions. Previous experience includes 14 years at Ericsson as a developer, project leader, program management, product management, product marketing and business development.

ThomasWThomas Wiik
Technology Lead at Apica

Thomas Wiik is Technology Lead for Apica's delivery teams in EMEA. Thomas has over 6 years of experience within Apica where he manages and handles product and customer engaging tasks with an in-depth technical requirement.


doughDoug McAfee
Solutions Engineering at Apica

Doug McAfee is APICA US Lead Solutions Engineer coordinating SEs + TAMs based out of Santa Monica, CA.  He is a subject matter expert of the Apica toolchain in the realm of test and monitoring.  His primary focus is to bring value to customers by building custom scripts and integrating the events and data, generated by Apica, within enterprise ecosystems.  Prior to Apica he worked as a Technology Management Consultant focused on security, systems/process automation, and subsequently as a Product Manager for a San Francisco startup focused on product releases and monitoring mobile user analytics.



Apica Resources

Download White Papers

Resources_-_Apica1 Resources_-_Apica2 Resources_-_Apica3 Resources_-_Apica4 Resources_-_Apica5 Resources_-_Apica6 Resources_-_Apica7 Resources_-_Apica8 

Product Sheets

Resources_-_Apica9 Resources_-_Apica10


Using Proactive Monitoring to Ensure Your Application Performance Delights Your Users

In this webinar, you will learn:

  • The advantages of synthetic monitoring for tracking availability and performance of internal and third-party applications
  • The pros and cons of synthetic monitoring compared to APM and RUM
  • How synthetic monitoring can be used to monitor external application dependencies such as third-party APIs